Hilton Homewood Suites
Times Square, New York City
Purpose: The Albanese Organization, Owners of the Homewood Suites in NYC decided to improve guestroom air quality and market Allergy-Friendly rooms.
Solution: AtmosAir equipment was installed to provide 24/7 air purification for 35 guestrooms.
Guest Benefits: AtmosAir significantly improved indoor air quality by eliminating odors, viruses, bacteria, mold, mildew, particulate matter, allergens and irritating VOCs.
Pricing Strategy: Homewood Suite sold the Allergy-Friendly rooms for a $20 premium.
ROI: After the first 3 months the Allergy-Friendly rooms were sold out nearly 80% of the nights. The AtmosAir system was paid for, thanks to the $20 premium in less than 3 months.